It may seem as though SEO is some sort of dark art, with only those with special powers having the ability to truly make it work. However, that doesn't have ...

We'll start with a workshop to help you understand the world of social media and how your business fits. We'll talk about where your target audience are, and...

Your blog posts don't have to be long, just make them interesting and useful. Talk about your industry and things that will resonate with your target audienc...

1. Auto updating across multiple platforms Don’t send your Facebook updates to Twitter or vice versa. Send the same update by all means, but both platforms a...

We hope you all have a restful and peaceful Christmas and that the new year is a happy and prosperous one.

Around this time last year we wrote a post saying that we were going to be deleting our Facebook page. Well, one year on and our Facebook page is still alive...

We set up our Facebook page back in 2010, mostly as an exercise to understand how Pages on Facebook worked, and to start with it seemed to do quite well and w...

An interesting discussion on Social Media Examiner‘s Facebook page this morning about likes and dislikes in social media – and of the 150 or so comments so f...

If you have a personal profile on Facebook you may have noticed that more and more of your friends seem to be ‘liking’ various articles which appear in your ...

With the recession still biting and budgets becoming smaller, or at the very least becoming more difficult to justify, there is an ever increasing pressure t...

Sounds easy right? Just work out who your target audience are and then target them. But for some businesses they either don’t know who their main target audi...

With all the social media platforms out there to get to grips with, it’s sometimes easy to forget what the central focal point should be in your marketing st...

Is it ever a good idea to undermine or slate your competition? Microsoft seems to think so. Following on from the recent Sainsbury’s golden PR story with the...

Sainsbury’s could not have created a better PR campaign if they’d gone out and recruited the best PR company in the land. The power of social media has once ...

I’ve come across a few blogs recently that bemoan people who post trivial information on twitter, stating that, in their opinion, it turns people off from Tw...

There are some key things that you must consider and ask your list broker before you make that final decision to purchase a new list of data: 1. Do you want ...

How many of you have started tracking your Klout score? And more interestingly, how many of you are looking at other Klout scores and comparing them to your...

Is the social element of B2B customer events one of the most important aspects? Obviously there has to be good relevant content on the agenda to ensure that ...

A lot of marketing people and businesses generally are not sure how twitter fits into their B2B marketing strategies. Certainly for B2C companies it can wor...