It may seem as though SEO is some sort of dark art, with only those with special powers having the ability to truly make it work. However, that doesn't have to be the case: SEO has changed, and it is a lot more accessible, even to those without elusive dark powers!
There are some quick and easy steps that you can implement to give your website a much needed kick that will liven it up and get it really working for you. Your goal is to help people to find you, to understand what it is that you do, and make it easy for them to quickly see that what you do is exactly what they have been looking for.
Step 1: What have you got now, and what do you need
Your first step is to review all your existing website content. When did it last have a refresh? Start with a quick brainstorming session with colleagues to work out what search terms you think your target audience are using to find businesses like yours. Enter some of those phrases into google and see what other suggestions google comes up with. Write them all down.
Having a true understanding of who your target audience are will help you to determine how to phrase your search terms to really focus in on your target audience profile and their geography.
Try out some of the search terms and see which sites appear in the results: are they your competitors?
Step 2: Update Update Update
Now go back to your website content and start reading it again with fresh eyes. Start re-wording it to weave in some of the search phrases that you discovered during your brainstorming. Remember though, don't just stuff them into your existing content, weave them in naturally, so that the flow of the text makes sense. Your reader should be able to understand very quickly from your site what you do and why it's relevant to them.
Tackle your website one page or one section at a time. You don't have to do everything all at once. Break it down into bite size pieces and think about what you want to say to your audience; something that is really going to resonate with them.
Pay attention to images: these need to have relevant descriptions to ensure they get indexed as well.
Step 3: Breathe new life into your website
Once you have reviewed and updated your existing content, it's now time to think about adding some fresh new content. You could perhaps add some extra pages which describe additional services or products that you offer. Or, you could add a blog, and start to add a fresh new page on a regular basis.
By adding a blog you are adding new and relevant content to your site. You can then share that new content out across your social channels. The search engines are constantly indexing so your new content will be discovered and indexed and will start to show up in searches.
You can blog about new customers, new projects, new products and services; you can also blog about how to use your product in new and interesting ways, technical tips and user tips, or how others have implemented and are using your product. The list is endless.
This is an opportunity for another brainstorming session where you can gather together a pot full of ideas for future blog posts. Some will just be slim ideas to start with, but write them down anyway and they can evolve. Make a forward plan and spread out your blogs over the next few months.
Once you start adding the new content you can then share it with your networks and social channels and encourage your team and customers to amplify it by liking and sharing it further.
No one understands your business better than you, so you are well placed to have the ideas and suggestions to carry out the steps above. What you may not have however is the time. If you would like to make a start on any of the above and need some help in doing so, then that is where we can help.
We can review your existing content, make suggestions for changes, implement those changes, and work with you on a programme of blog content. Additionally, we can help you with your social media channels to ensure you are increasing visibility as much as possible.